You’re likely falling into the Founder’s Trap:

1. “I’m the only one who understands my brand.”

2. “A video editor is too expensive.”

3. “I don’t have time to manage someone.”

Spending countless hours in Adobe Premiere isn’t worth your time as a founder.

Your schedule is maxed out.

We are going to cover:

• Why editing yourself costs more than money

• The 8 hidden costs of DIY video editing

• How to delegate editing and reclaim your time

You can escape the video editing hamster wheel and still have stellar content.

Here’s how:

Actionable Tip

Stop editing your own videos today.

Commit to finding a video editor who can free up your schedule.

Don’t let amateur videos sabotage your growth.

1. Stop watching Adobe Premiere tutorials

2. Hire an editor

3. Delegate.

🔥 TL;DR: Stop being your own bottleneck.

Nice Links

🍰 Best Product Hunt that we saw - ​link​

🍰 Bookmark this from Arc's CEO - ​Tweet​

🍰 New Course: The $500K Feature Launch Kit - ​link​

🍰 If you're a new startup founder - ​Tweet​

Deep Dive

Editing your own videos seems like an easy way out - but if you’re not careful…

Things can spiral out of control.

• You spend 100’s of hours learning Adobe Premiere

• Your videos take longer and longer to create

• You become overworked and your schedule is maxed out

• You miss important details while developing your product

• Video doesn’t live up to your brand

• You lose audience trust and credibility

• Your revenue goes down (and might not recover)

1. You waste precious time and energy

• You’re on YouTube watching tutorials

• 100 hours later: You’re just an ok editor.

Editing your own videos is a special skill.

It’s not impossible to learn, but it’s like writing or coding.

The first 1,000 attempts are going to be bad.

And as a startup founder, you might not have that kind of time.

2. Your videos take longer and longer to create

• Videos take longer and longer to finish

• Rushed editing leads to sloppy mistakes

When you’re frantically juggling a dozen other priorities, video editing falls by the wayside.

You’re more likely to make careless errors, overlook awkward cuts, and settle for “good enough” just to cross it off your list.

This inconsistent quality confuses your audience and weakens your brand.

3. You become overworked and your schedule overwhelmed

• Editing is a huge, draining time commitment

• Spreading yourself too thin leads to burnout

If you’re editing your own feature announcement or keynote or youtube video - you’re looking at a minimum 10-20 hours.

Even the best video editors need time to get it right.

4. You miss important details while developing your product

If you’re not focusing on your product then something’s going to fall through the cracks.

And when your product/app starts to slip, things can get ugly.

5. You lose audience trust and credibility

• Amateur videos make you appear less authoritative

• Viewers lose patience with hard-to-follow content

A video from your startup that is riddled with editing mistakes raise doubts about your expertise and professionalism.

Customer & leads are shallow.

Second impressions don’t come easy.

6. You risk decreased revenue and slower growth

• If you’re focused on trying to become a better video editor, then you’re not putting energy into your product or marketing.

You’re making a subpar video and that translates to fewer sales and sign-ups

And inconsistent video output means you generate fewer leads

So what should you do?

Read this guide, it tells you everything you need to know:

1. Choosing Fiverr vs. Upwork

2. Hiring your 1st freelancer

3. Working with a larger studio

4. When to fire your Video Editor

5. 45min Video that explains it all

Grab the free guide here: (​link​)