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3 Video Mistakes Founders Make
That Ruin Their Sales

3 Video Mistakes Founders Make
That Ruin Their Sales

3 Video Mistakes Founders Make
That Ruin Their Sales

Mistake #1 - Unclear about the problem

You don't clearly explain what problem your product solves.


People watch your video and they're like…

"Okay, but why do I need this?"


You have to set the stage for the problem.


And then show your customers how you solve it.


Otherwise, they're not gonna bother signing up.

Mistake #2 - Unclear about your best feature

You try to cram every single feature into your video.


I get it.


You're proud of all the cool stuff your product can do.


But when you throw too much at people at once, your customers tune out.


Your whole life story in 60 seconds is killing your sales.

Mistake #3 - Trying to be too cool.

  • You are NOT a Fortune 100 company

  • This is NOT a super bowl commercial

  • You do NOT have money to waste on crappy videos


When your Product Hunt video is "too cool" that you forget to tell your customers the important stuff…


LIKE - HOW TO SIGN UP FOR YOUR PRODUCT…


Then you've missed the mark entirely.


Make it clear.


Don't waste your customer's time.