SamCart
How we generated over $30M in revenue for this Austin-based checkout software startup.
Generated $30M+ in revenue from signups
Attracted 30,000+ new customers through video
Boosted GMV with VIP 7-figure sellers
Grew YouTube subscribers by 200%
Produced 50+ keynote videos and countless ads
Created viral TikToks with 10M+ views
How SamCart Skyrocketed Growth with Video: A 3-Year Success Story
Discover how strategic video content helped SamCart generate over $30M in revenue and attract 30,000+ new customers
The Challenge: Scaling Video Content
When SamCart, an e-commerce SaaS platform, first came to us, they faced a common problem:
Their co-founders, Brian and Scott Moran, were personally editing videos and struggling to grow their video team.
They needed a partner who could help them.
Expand their YouTube channel and social media presence
Create engaging content that would attract high-value clients
Reposition their brand to stand out in a crowded market
Building a Video Partnership
Over the past three years, we've worked hand-in-hand with SamCart to completely transform their video strategy.
Our video partnership has generated remarkable results for SamCart, including over $30M in revenue from new signups.
Through ads & keynote videos we captured more than 30,000 new customer signups, increased GMV by attracting VIP 7-figure online sellers
Last, we saw 200% growth in YouTube subscribers, from 12,000 to 38,000.
From YouTube to Ads to Keynote Videos
We produced a wide range of content, including live YouTube videos, viral TikToks (10M+ views), and e-book lead magnets with accompanying video campaigns.
Setting up two dedicated video studios, one in their Maryland HQ and one in Austin, TX
Taking on the role of Creative Director to oversee SamCart's branding
Producing a wide range of content, including live YouTube videos, viral TikToks (10M+ views), and e-book lead magnets with accompanying video campaigns
One of our key initiatives was helping SamCart reposition itself as "CheckoutOS," setting them apart from competitors like Kajabi, Thinkific, and Teachable.
We also created three landing page campaigns for their 2024 keynote video.
Crafting Content for Growth
Working closely with Brian and Scott, who brought their direct-response marketing expertise to the SaaS world.
Produced over 50 keynote videos, countless video ads, and regular YouTube/TikTok content
Grew SamCart's Instagram following to more than 150,000
Created 50+ video courses to educate and engage customers
Revamped SamCart's onboarding, training, tutorials, and support videos to improve retention and customer success
"Jordan and Doran have crushed it when it comes to video," says Brian Moran, SamCart's Co-Founder.
"They understand our brand and our audience, and they consistently create content that drives results."
One of our key initiatives was helping SamCart reposition itself as "CheckoutOS," setting them apart from competitors like Kajabi, Thinkific, and Teachable.
By working closely with Brian and Scott, who brought their direct-response marketing expertise to the SaaS world, we crafted content that resonated with SamCart's VIP target audience.
The Results: Revenue, Signups, and More
Over $30M in revenue from new signups
More than 30,000 new customer signups
Increased GMV by attracting VIP 7-figure online sellers
200% growth in YouTube subscribers, from 12,000 to 38,000
But the benefits go beyond just the numbers.
The numbers & stats are nice but let's look at the intangibles:
Attract and convert high-value customers in their target market
Repositioned to a "checkout" SAAS to stand out
Improve retention and customer success by providing valuable resources and support
Lessons Learned
SamCart's success story is a testament to the power of video when it's aligned with business goals and tailored to the target audience.
Consistency is key.
Regularly producing and publishing video content helps maintain audience engagement and drive ongoing results
Quality matters.
Investing in high-quality video production and storytelling sets brands apart and builds trust with viewers
Full-funnel strategy
Video can support every stage of the customer journey, from awareness to retention
SamCart's success story demonstrates the power of video when it's aligned with business goals and tailored to the target audience.
Consistency in producing and publishing video content, investing in high-quality video production and storytelling, and implementing a full-funnel strategy are key takeaways from this partnership.
Ready to Launch with Video?
If you're looking to achieve results like SamCart's, our team at Nice Slice Studio is here to help.
We specialize in creating strategic video content that drives business growth and engages audiences.
Book a call with us today to discuss your video goals and learn how we can help you take your brand to the next level.
"Jordan and Doran are true hidden gems. Adding Nice Slice Studio to the Favorites Folder"
